--- title: "Ad Variants: AI UGC Ads With New Hooks, Languages and Formats | Made" description: "Make a talking-head UGC ad from your product and a creator, then new hooks, the same ad in Spanish, French or German, and every format from 9:16 to 16:9. Every word checked. Priced per ad, before you make it." url: https://www.made.app/tools/ad-variants --- Ad Variants · New in Made # One ad. Every hook, language and format. Make a talking-head UGC ad from your product and a creator. Then ask for more: new hooks, the same ad in Spanish or German, and every placement from 9:16 to 16:9. Every word is checked before you post it. [Make your ad](https://www.made.app/ads?prompt=make) An ad from 370 credits · a new hook 120 credits · formats free Hook D “My friend told me to stop overthinking my routine.” Hook C “Why did my skincare feel like it was doing nothing?” Hook B “My face looked so tired every single morning.” Original · English “Okay, I need to talk about the serum that finally fixed my dull skin.” Spanish “Ok, tengo que hablar del serum que finalmente arregló mi piel apagada.” French “Ok, faut que je vous parle du sérum qui a enfin réglé mon teint terne.” German “Okay, ich muss über das Serum reden, das meine fahle Haut endlich gerettet hat.” One ad in the middle. Around it: new hooks and other languages, same creator, same product. Made Ads ## Make the ad. See what it does. Paste your product link and the Ads agent writes the ad, films it and makes its variants, with the price before anything runs. Connect Meta or Google Ads and the same app shows every campaign’s spend, results and cost per result against last week. [Ask the agent](https://www.made.app/ads?prompt=make) [Connect your ad accounts](https://www.made.app/ads/connections) 1. Paste your product link The Ads agent reads the page: the product, its photos and what it says about itself. 2. Say yes to the draft A creator, a room and four lines from your product page, with the price. Ask for any change. 3. Ask for more New hooks, other languages, every format. Priced before it runs. Three ways to get more ## Test the hook. Ship every market. - Hook B Hook C **Hooks** 120 credits a hook The first two seconds decide the ad. Each new hook is one new take of the opening; the rest of the ad stays the same, so you test one thing at a time. - Spanish French **Languages** about 510 credits a language The same creator says the whole ad again in Spanish, French, German, Portuguese or Italian, in their own voice, with captions to match. Written the way a native speaker says it, not translated word for word. - 9:16 4:5 1:1 **Formats** free Vertical for Reels, Stories and TikTok; 4:5 for the feed; square; landscape with the full frame over a blurred fill. Cropped at download from the same takes. Before you post it ## Passes as a real phone video. A UGC ad only works if nobody stops to wonder. So every take is listened to, looked at and flagged before it reaches your download. - Every word, checked Each take is transcribed and compared with your line, word for word. A dropped or swapped word is flagged with what was said, and one tap retakes that line only. - No extra hands Eight frames of every take are counted for hands. A hand that wasn’t in the first frame is the tell of an AI video, so that take is flagged. - The room’s own sound The voice is recorded the way a phone would hear it in that room, a little echo in a tiled bathroom, a close dry voice in a car. Not a studio voiceover pasted on. - Emphasis where you put it Tap the word the voice should lean on. The creator hits it, and the captions light it up in lime. Pricing ## Pay for the takes. Formats are free. Credits roll over · a take that fails is refunded - 540 credits A 34-second ad at 1080p - 370 credits The same ad at 720p - 120 credits A new hook - 510 credits A new language Two Nano Banana Pro stills at 15 credits each, then Gemini Omni Flash 1.1 at 15 credits a second of take at 1080p (10 credits at 720p). Checking every take is on us. [See every model’s price](https://www.made.app/price-sheet) Ground rules ## Your ad. Your claims. - Real claims only The writer only uses what you tell it about the product: no invented prices, reviews, results or medical claims. You check every line before it’s filmed. - Real people need permission Use a preset creator, one you generated, or a photo of someone who agreed to be in your ad. Uploads ask you to confirm it. - Label it as AI Every ad here is AI-generated. Ad platforms ask for an AI disclosure in some places and formats, so turn their AI label on when you upload. ## Still have questions? **What is Ad Variants?** Talking-head UGC video ads, made by the Made Ads agent. Paste your product link and it writes four lines from your product page and picks a creator and a room, with the price; on your yes, the creator says the lines to camera, holding your product. Then ask for more of the same ad: new hooks, the ad in another language, and every format from 9:16 to 16:9. **How much does an ad cost?** You pay in credits for the models that make it: Nano Banana Pro for the two stills the ad is filmed from (15 credits each) and Gemini Omni Flash for each spoken take (15 credits a second at 1080p, 10 credits at 720p). A four-line ad like the one above is 540 credits at 1080p or 370 credits at 720p. A new hook is about 120 credits, a new language about 510 credits. Formats are free. **Which models make it?** Nano Banana Pro puts your creator in the scene holding your product, in two framings. Gemini Omni Flash 1.1 films every line from those stills, with its own voice and lip movement, so the words and the mouth match. The same two stills are used for every hook and language, so the creator and product stay the same across variants. **What happens if a take gets a word wrong?** Every take is transcribed and checked against your line. If a word is dropped or swapped, or an extra hand appears, the card tells you what happened and offers a retake of that line, priced before you tap. You can also keep a take as it is. A take that fails to generate is refunded automatically. **Can I use my own product and creator?** Yes. Upload a product photo, import it from a product link, or pick one you saved. For the creator, use a preset, generate a new one, or upload a photo of someone who agreed to appear in your ad. Saved products and creators are shared with Marketing Studio. **Which languages can it do?** English, Spanish, French, German, Portuguese and Italian. The whole ad is rewritten for native speakers, kept as short as the original, and said again by the same creator with captions in that language. Read the lines before you make them. **Can I publish straight to Meta or TikTok?** Not yet. Download the files, named by variant and format, and upload them in Meta Ads Manager, TikTok Ads Manager or Google Ads. **How do I pay for ads?** With credits from a plan. Each ad’s price shows before you make it, unused credits roll over, and failed generations are refunded. - [Marketing Studio Product shots and templates for any product](https://www.made.app/marketing-studio) - [Object Swap Swap the product in a video ad you already have](https://www.made.app/tools/video-object-replacement) - [AI influencer Design a creator with a consistent face](https://www.made.app/ai-influencer) - [Lip Sync Studio Make any photo or video talk](https://www.made.app/tools/lipsync) ## Your next winner is a hook away. [Make your ad](https://www.made.app/ads?prompt=make) --- Markdown version of https://www.made.app/tools/ad-variants. Every public Made page has one at its URL plus .md (https://www.made.app/tools/ad-variants.md). Site summary for AI assistants: https://www.made.app/llms.txt